July 31, 2018

IN AUGUST 1969, JUST DAYS AFTER THE WOODSTOCK MUSIC festival, illustrator Yasuhiko Kobayashi and Heibon Punch editor Jir Ishikawa walked into a Doubleday bookstore in New York City, where they came upon an entire wall covered with a single magazine. Its cover photograph showed a blue marble” Earth floating above the moon in the blackest of outer space. The title read: Whole Earth Catalog, access to tools.”

Unbeknownst to the two men upon their first encounter, this magazine would not just shape Japanese fashion for the 1970s, but forever change the look of all Japanese magazines.”

W. David Marx, Ametora: How Japan Saved American Style

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